Trying to work out where you should travel in 2025? As the backlash against overtourism grows and the allure of the familiar fades, discerning travellers are setting their sights on destinations that promise something truly unique. For 2025, South and Central America are emerging as the region of choice for those in search of the exceptional.
Our carefully curated selection showcases the region’s best-kept secrets, each offering a truly unique experience. From untouched natural wonders to culturally rich enclaves, these twelve hidden gems offer experiences that are as exclusive as they are unforgettable.
Whether you seek serene retreats, adrenaline-pumping adventures, or immersive cultural experiences, these destinations are poised to be the hottest places to visit in Latin America in 2025.

1. Barichara, Colombia

Colombia’s Prettiest Town
Nestled in the Andes, Barichara is often hailed as Colombia’s most beautiful town, with its cobblestone streets, whitewashed buildings, and stunning views over the surrounding valleys. This tranquil haven offers a step back in time, where the pace of life slows down, and the charm of colonial Colombia is ever-present.
Where to Stay? Casa Yahri
This extraordinary boutique hotel offers just four stunning suites and offers guests a uniquely authentic and immersive experience. Here the service is highly personalised and everything from days out to dinner can be tailored to your wishes.
Unique Experience:
Embark on a private hiking tour along the Camino Real, an ancient stone path connecting Barichara to the equally charming village of Guane. The journey offers spectacular views and an intimate encounter with the region’s history and natural beauty.

2. Orange Walk Rainforest, Belize

Rainforest & Mayan Magic
Nestled in the northern part of Belize, Orange Walk is a gateway to some of the most pristine rainforests and ancient Mayan ruins in Central America, making it an ideal escape for travellers seeking an off-the-beaten-path experience.
Where to Stay? Chan Chich Lodge
Set in the heart of a private 130,000-acre nature reserve, Chan Chich Lodge offers rustic elegance with modern comforts, including private verandas with hammocks where you can relax while listening to the sounds of the rainforest.
Unique Experience:
Spend time with your local guide discovering the variety of medicinal plants that were used by the Maya and are still in use today. Learn about the healing

3. Arequipa & the Colca Canyon, Peru

The White City and the World’s Second Deepest Canyon
Arequipa, known as “The White City” due to its stunning colonial architecture made from white volcanic stone, is a gateway to the Colca Canyon, one of the deepest canyons in the world. This region offers a perfect blend of cultural exploration and natural wonder, ideal for travellers seeking both adventure and luxury.
Where to Stay? Cirqa, Arequipa and Puqio, Colca Canyon
For those looking to link these destinations in utmost luxury, look no further than the wonderful Cirqa and Puqio hotels owned by visionary hotelier Ignacio Masias.
Unique Experience:
Enjoy a private visit to local textile producers and artisans or explore a volcanic geyser and experience its water and steam eruptions up close. Puqio offers a range of thoughtfully designed excursions exclusively for guests.

4. Valdes Peninsula, Argentina

A Wildlife Lover’s Paradise
The Valdes Peninsula is “Argentina’s answer to the Galapagos” and one of the best places in the world for wildlife watching. From whale watching to spotting elephant seals and penguins, this remote part of Argentina’s Patagonian coast is a sanctuary for nature lovers and those seeking an immersive encounter with the natural world.
Where to Stay? Bahia Bustamente
This remote lodge offers guests an authentic escape in one of the most underrated parts of Argentina. Spend your days visiting sea lion, penguin, and bird colonies, or enjoy outdoor activities like horseback riding, kayaking, and mountain biking. At the end of the day, retreat to your comfortable seaside cabin. Here, the luxury is in the exclusivity of the experience.                                                                                Unique Experience:
For a truly unique experience, visit the peninsula during the orca hunting season (March to April), when these intelligent predators can be seen beaching themselves to catch seals—a spectacle that few get to witness.

5. Chachapoyas Region, Peru

Land of the Cloud Warriors
The Chachapoyas region in northern Peru is a hidden gem rich in history and natural beauty. Known as the land of the “Cloud Warriors,” this area is home to mysterious ruins, towering waterfalls, and dense cloud forests. It’s a destination that appeals to both adventurers and those interested in ancient cultures.
Where to Stay? Gocta Lodge
With stunning views of the Gocta Waterfall, one of the tallest in the world, this boutique lodge offers a luxurious yet remote escape. Each room features panoramic windows, allowing guests to immerse themselves in the natural beauty of the region.
Unique Experience:
Ride a cable car to the mountaintop fortress city of Kuelap. This massive stone structure, often compared to Machu Picchu, offers a fascinating glimpse into the Chachapoyas culture.

6. Chapada Diamantina, Brazil

Brazil’s Hidden Wilderness
Chapada Diamantina, located in the heart of Bahia, is a vast national park known for its dramatic landscapes, including plateaus, waterfalls, and caves. This lesser-known region is a paradise for hikers and nature enthusiasts, offering a truly unique Brazilian experience away from the more touristy destinations.
Where to Stay? Canto das Águas
Set on the edge of the park, this eco-luxury hotel combines modern comfort with sustainable practices. The property is surrounded by lush gardens and offers easy access to the park’s most spectacular trails and natural attractions.
Unique Experience:
In addition to the many stunning day hikes available, an overnight trek to the Pati Valley with lodging in community homestays is a magical way to disconnect and well-and-truly escape the tourist trail.

7. Bocas del Toro, Panama

Untouched Caribbean Bliss
Bocas del Toro is an archipelago of lush islands and crystal-clear waters on Panama’s Caribbean coast. Known for its vibrant marine life and laid-back vibe, it’s perfect for those who want to combine luxury with eco-consciousness.
Where to stay? Nayara Bocas del Toro
For those who love luxury with a side of quirkiness, the latest offering from Nayara in Central America is the perfect choice. Made from locally harvested bamboo and reclaimed 500-year-old wood collected from the bottom of the Panama Canal, these elegant treehouse suites offer guests an immersive experience in the Panamanian rainforest.
Unique Experience:
Snorkel through the coral reefs of Zapatilla Cayes and the starfish sanctuary of Hollywood with a private guide. Once you finish exploring, enjoy a private picnic on a remote beach.

8. Lake Atitlan, Guatemala

The Sacred Lake
Surrounded by volcanoes and dotted with indigenous villages, Lake Atitlán is often referred to as the most beautiful lake in the world. It’s a spiritual haven that offers a blend of natural beauty and cultural richness.
Where to stay? Casa Palopó
This boutique hotel offers panoramic views of the lake and surrounding volcanoes. Each room is individually decorated with local artwork, and the hotel’s restaurant serves gourmet Guatemalan cuisine.
Unique Experience:
Join a shaman-led ceremony to connect with the ancient Mayan spirits. This deeply spiritual experience is designed to offer insight and peace in the stunning setting of Lake Atitlán.

9. Chiloe Island, Chile

A Land of Myths and Mysticism
Chiloé Island, off the coast of Chile’s Lakes District, is a place where myths and legends intertwine with stunning natural landscapes. Known for its distinctive wooden churches, stilted houses, and rich cultural heritage, it offers a unique experience in the heart of Patagonia.
Where to stay? Tierra Chiloé
This luxury lodge offers breathtaking views of the sea and surrounding countryside. Designed to blend with the island’s natural beauty, the hotel offers guided excursions tailored to guests’ interests.
Unique Experience:
Discover the island’s mystical side with a private tour led by a local storyteller who will share the legends of Chiloé, from ghost ships to forest spirits.

10. Cafayate, Argentina

Wine and Wilderness
Located in the heart of Argentina’s Calchaquí Valley, Cafayate is a hidden gem for wine lovers and adventurers alike. Known for its high-altitude vineyards and striking red rock formations, it offers a unique combination of luxury and rugged beauty.
Where to stay? Patios de Cafayate
This luxurious wine resort is set within a historic estate, surrounded by vineyards. The rooms are elegantly appointed, and the on-site spa offers treatments using wine-based products.
Unique Experience:
Embark on a private tour of the Quebrada de las Conchas, a dramatic canyon known for its vivid rock formations. The tour concludes with a sunset wine tasting in the heart of the canyon.

11. Cloud Forest, Ecuador

A Biodiversity Haven
Ecuador’s cloud forests are a treasure trove of biodiversity, where mist-covered canopies are home to an array of exotic wildlife, including rare birds, orchids, and butterflies. This region, located on the slopes of the Andes, offers an immersive experience in nature combined with luxurious eco-friendly accommodations.
Where to stay? Mashpi Lodge
Perched in the heart of the cloud forest, this eco-luxury lodge is a haven for nature lovers. With floor-to-ceiling windows, guests are treated to panoramic views of the lush forest, while the lodge’s amenities include a spa, gourmet dining, and expert-led wildlife tours.
Unique Experience:
Take a guided tour of the forest at dawn, where you can observe the incredible array of birdlife, including the elusive Andean cock-of-the-rock. Mashpi guests have exclusive access to the sky bike, allowing you to pedal your way through the treetops for a bird’s-eye view of the forest.

12. Amboro National Park, Bolivia

A Hidden Wilderness
Amboró National Park in Bolivia is a true hidden gem, known for its incredible biodiversity and dramatic landscapes. From cloud forests to deep canyons and towering mountains, this park offers a pristine wilderness experience that few travellers have discovered. It’s an ideal destination for those who seek adventure in one of the world’s most untouched natural environments.
Where to stay? Refugio Los Volcanes
This remote eco-lodge is nestled at the base of towering red cliffs within the park. The lodge offers rustic yet comfortable accommodations with sweeping views of the surrounding forest and mountains. Guests can enjoy guided hikes, bird watching, and other nature-based activities.
Unique Experience:
Embark on a private guided hike to the park’s remote waterfalls and natural pools, where you can swim in crystal-clear waters surrounded by the jungle. This exclusive tour also includes a visit to a hidden cave adorned with ancient petroglyphs, offering a glimpse into the region’s prehistoric past.